The narrative around OnlyFans is overwhelmingly positive, with creators often urging others to give it a try-and use their referral code when they sign up. Is it okay for creators to ‘refer’ others to start sex work online? This opportunity for easy extra income is certainly tempting, and it raises questions about the ethics of the program. If an influencer convinces 200 people to sign up with their link, they could be making an extra $1,800 dollars a month, even if those referees were only making the average $180. However, OnlyFans creators with significant influence can use the program to make a sizeable profit-there are no limits on how many users you can refer or your total earnings. On the surface, the referral program may not seem like a big deal. In short, if you don’t have the time or energy to treat content creation like a full-time job, it’s difficult to rise in the ranks. On OnlyFans, the top one per cent of creators make 33 per cent of the profit, and the top 10 per cent account for 73 per cent of profit. With so many creators on the platform, it isn’t easy to succeed in such an oversaturated market. With such a gargantuan surge in users, OnlyFans has cut the program’s incentive down to just a year to save money.ĭespite the hype, most people who sign up for OnlyFans don’t get rich off of it-the average creator on the platform makes $180 a month. Since May 2020, this five per cent is only received for the first year of the referee’s account life or until the referrer has made $50,000 off of them, whichever comes first. Originally, creators received this five per cent for as long as the referee continued to post. OnlyFans has been an important step toward a porn industry where sex workers have control over their own content.Ī controversial feature of the site, the OnlyFans referral program allows established creators to refer new creators to the platform in exchange for an equivalent of five per cent of the referee’s profits, money which comes directly from OnlyFans, not from the profits of the new user. In the last year, OnlyFans has become the best place for independent sex work to take place online. Internet-based sex workers had been searching for safe and profitable online platforms for years, particularly after previous sex-work hub Tumblr banned porn in 2018. In November 2019, the platform had only 7.5 million users by December 2020, that number had jumped to 85 million.Īlthough OnlyFans can be used for any subscription-based content, sex work quickly took over the app. In the past year, OnlyFans has gone from a niche subscription-based service used by a few influencers and sex workers to a household name. OnlyFans is one of many online companies that saw immense growth in 2020 due to the COVID-19 pandemic.
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